Here is our latest commercial video. We used Master Seven's Studio A for audio and Studio B for video. Studio A is built around Digidesign's ProTools HD hardware and software. Studio B features Avid's digital editing software and Sony's HD cameras.
Tom Beninate produced this video for Nifty Products, Old Bridge, NJUSA.
Their Flat Twine® product was featured in The Home Depot, Ace Hardware, True Value, Do It Best, Orgill, Hobby Lobby, as well as other national retailers.
Retailer feedback indicated that some customers saw the product but were
not sure how to use it. There are two main purposes to this video:
First is to demonstrate how to use the product.
Second is to show some uses around the house.
Many considerations and challenges needed to be addressed in the making of this video. For example, although anyone can view the video from a computer, it was essential that someone with a standard smart phone could view it when in the store and while looking at the actual product. For this we had to get the right balance of detail,
resolution, and download speed.
Two drafts were submitted to Marcy Thomson, VP at Nifty Products, before the final video was approved on January 19, 2012. The video will be rolled out nationally to retailers over the next few months.
